Pringao
Premium oils, without the usual rules.
Pringao is a contemporary cooking oil brand created for a generation that values quality but expects everyday products to be simpler, faster and easier to use.
Starting with only a name, we built the brand from the ground up — developing its strategy, identity, packaging, product architecture and communication ecosystem through to its first launch.
01 — Rethinking the Category
Quality oil didn't need another traditional bottle.
The opportunity was to combine the quality associated with premium oils with a format designed around how people actually cook today: quickly, intuitively and without unnecessary mess.
Instead of following the traditional codes of the category, Pringao was positioned as a more contemporary alternative — convenient and irreverent, without compromising on product quality.
02 — Building the Brand
Come sin reglas.
The identity was built around the same attitude as the product: bold, direct and uncomplicated.
A strong typographic language, distinctive colour system and playful tone of voice move Pringao away from conventional gourmet codes while retaining a more refined layer through typography, photography and packaging details.
The result is a brand that can be playful without feeling cheap, and premium without taking itself too seriously.
03 — Function as Part of the Brand
A better way to pour oil.
The squeeze format became central to both the product experience and the brand itself.
A custom anti-drip cap was developed to provide greater control when pouring, solving one of the most familiar frustrations of conventional oil packaging while preserving a high-quality product inside.
The range was then structured around different oils and uses, with colour creating quick visual distinction between products.
Form, function and identity work as one system.
04 — From a product to a living brand.
The launch extended Pringao beyond packaging into a complete communication ecosystem spanning social media, photography, content and digital touchpoints.
Art direction brought the brand into real kitchens through flash photography, raw environments and product-focused compositions, while social content translated its irreverent personality into an ongoing communication system.
Together, these elements established a recognizable world around Pringao from its very first launch — one where product innovation, quality and attitude speak the same language.
Pringao
Premium oils, without the usual rules.
Pringao is a contemporary cooking oil brand created for a generation that values quality but expects everyday products to be simpler, faster and easier to use.
Starting with only a name, we built the brand from the ground up — developing its strategy, identity, packaging, product architecture and communication ecosystem through to its first launch.
01 — Rethinking the Category
Quality oil didn't need another traditional bottle.
The opportunity was to combine the quality associated with premium oils with a format designed around how people actually cook today: quickly, intuitively and without unnecessary mess.
Instead of following the traditional codes of the category, Pringao was positioned as a more contemporary alternative — convenient and irreverent, without compromising on product quality.
02 — Building the Brand
Come sin reglas.
The identity was built around the same attitude as the product: bold, direct and uncomplicated.
A strong typographic language, distinctive colour system and playful tone of voice move Pringao away from conventional gourmet codes while retaining a more refined layer through typography, photography and packaging details.
The result is a brand that can be playful without feeling cheap, and premium without taking itself too seriously.
03 — Function as Part of the Brand
A better way to pour oil.
The squeeze format became central to both the product experience and the brand itself.
A custom anti-drip cap was developed to provide greater control when pouring, solving one of the most familiar frustrations of conventional oil packaging while preserving a high-quality product inside.
The range was then structured around different oils and uses, with colour creating quick visual distinction between products.
Form, function and identity work as one system.
04 — From a product to a living brand.
The launch extended Pringao beyond packaging into a complete communication ecosystem spanning social media, photography, content and digital touchpoints.
Art direction brought the brand into real kitchens through flash photography, raw environments and product-focused compositions, while social content translated its irreverent personality into an ongoing communication system.
Together, these elements established a recognizable world around Pringao from its very first launch — one where product innovation, quality and attitude speak the same language.
Pringao
Premium oils, without the usual rules.
Pringao is a contemporary cooking oil brand created for a generation that values quality but expects everyday products to be simpler, faster and easier to use.
Starting with only a name, we built the brand from the ground up — developing its strategy, identity, packaging, product architecture and communication ecosystem through to its first launch.
01 — Rethinking the Category
Quality oil didn't need another traditional bottle.
The opportunity was to combine the quality associated with premium oils with a format designed around how people actually cook today: quickly, intuitively and without unnecessary mess.
Instead of following the traditional codes of the category, Pringao was positioned as a more contemporary alternative — convenient and irreverent, without compromising on product quality.
02 — Building the Brand
Come sin reglas.
The identity was built around the same attitude as the product: bold, direct and uncomplicated.
A strong typographic language, distinctive colour system and playful tone of voice move Pringao away from conventional gourmet codes while retaining a more refined layer through typography, photography and packaging details.
The result is a brand that can be playful without feeling cheap, and premium without taking itself too seriously.
03 — Function as Part of the Brand
A better way to pour oil.
The squeeze format became central to both the product experience and the brand itself.
A custom anti-drip cap was developed to provide greater control when pouring, solving one of the most familiar frustrations of conventional oil packaging while preserving a high-quality product inside.
The range was then structured around different oils and uses, with colour creating quick visual distinction between products.
Form, function and identity work as one system.
04 — From a product to a living brand.
The launch extended Pringao beyond packaging into a complete communication ecosystem spanning social media, photography, content and digital touchpoints.
Art direction brought the brand into real kitchens through flash photography, raw environments and product-focused compositions, while social content translated its irreverent personality into an ongoing communication system.
Together, these elements established a recognizable world around Pringao from its very first launch — one where product innovation, quality and attitude speak the same language.